Our Story.

“We started as a small wellness business in the heart of Cali in 2021 with one mission — help people breathe cleaner, feel calmer, and take control of their habits. Since then, over 100,000 people have used our herbal diffusers to change their daily routines and experience a cleaner alternative that actually works. What began as a small idea has now become a nationwide trend from Bangkok to New-York and we’re just getting started." - Founder Jade Monroe.

As of 2025 ALONE, we have changed the lives of over 80,000 Ex-Smokers